{"product_id":"textuality-and-contextuality-von-aneta-smolinska","title":"Textuality and Contextuality","description":"This study offers a contrastive analysis of culturally grounded differences in discourse by comparing advertising strategies in three European languages: (British) English, French and Polish. Taking a critical stance and considering changes through globalisation, the author aims to find out to what extent the classic distinction between high-context (individualist) and low-context (collectivist) cultures can be empirically maintained. To paint a differentiated picture, the investigation combines findings from Sociology, Anthropological and Discourse Linguistics and uses both quantitative and qualitative methods. The data reveal ground-breaking differences in the use of foreign languages, the relation between text and images and the interaction between advertising images and readers.\u003cdiv class=\"aw-variant-hidden-subtitle-div\" id=\"aw-variant-subtitle-9783631668771\"\u003e\u003ch3\u003eCross-Cultural Advertising from the Perspective of High- vs. Low-Context Cultures in Europe\u003c\/h3\u003e\u003c\/div\u003e","brand":"Autorenwelt Shop","offers":[{"title":"Hardcover - 9783631668771","offer_id":39534247477341,"sku":"9783631668771","price":80.2,"currency_code":"EUR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0940\/0622\/files\/f3f1e465-ce75-4451-828a-f5f0a5eabf6a.jpg?v=1780808684","url":"https:\/\/shop.autorenwelt.de\/en\/products\/textuality-and-contextuality-von-aneta-smolinska","provider":"Autorenwelt Shop","version":"1.0","type":"link"}