{"product_id":"text-analytics-in-marketing-von-daniel-dan-und-thomas-reutterer","title":"Text Analytics in Marketing","description":"\n                                \n                \u003cp\u003eThis book offers a comprehensive introduction to text mining and text analytics tailored for marketers. It presents key techniques for analyzing, compressing, classifying, and visualizing textual data and user-generated content (UGC), with a particular emphasis on using R software. These methods enable readers to effectively prepare and manipulate textual data to uncover actionable marketing insights.\u003c\/p\u003e\n                                \n                \n                \u003cp\u003eIn today’s digital landscape, analyzing online chatter, sentiment, preferences, and other forms of electronic word-of-mouth has become an essential skill for marketing researchers and professionals. Through a rich collection of examples, program code, and hands-on exercises, this book equips both students and marketing managers with the theoretical foundation and practical skills needed to apply text-based data analysis to contemporary marketing challenges.\u003c\/p\u003e\n                            \n            \u003cdiv class=\"aw-variant-hidden-subtitle-div\" id=\"aw-variant-subtitle-9783032080851\"\u003e\u003ch3\u003eA Practical Guide for Students and Researchers\u003c\/h3\u003e\u003c\/div\u003e","brand":"Autorenwelt Shop","offers":[{"title":"Hardcover - 9783032080851","offer_id":57385361146181,"sku":"9783032080851","price":117.69,"currency_code":"EUR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0940\/0622\/files\/3dea81b7-117a-464b-a7f2-114d0e528377.jpg?v=1773552448","url":"https:\/\/shop.autorenwelt.de\/en\/products\/text-analytics-in-marketing-von-daniel-dan-und-thomas-reutterer","provider":"Autorenwelt Shop","version":"1.0","type":"link"}