{"product_id":"territorial-marketing-and-development-von-ghizlane-amajid","title":"Territorial marketing and development","description":"\u003cp\u003eThis book is a co-construction (by the researcher and his field of action) of expertise on activities linked to territorial marketing, in particular the organization and management of the city's offer, which is an important link (because it is the product for which TM is designed) and yet rarely linked to TM. In this book, we have attempted to theorize the processes involved in marketing and its evolution towards territorial marketing. Moving on to territorial governance and territorial management concepts. Finally, we look at the tools used to build territorial offerings and their role in regional and city development.\u003c\/p\u003e\u003cdiv class=\"aw-variant-hidden-subtitle-div\" id=\"aw-variant-subtitle-9786206963356\"\u003e\u003ch3\u003eFrom governance to marketing the local offer\u003c\/h3\u003e\u003c\/div\u003e","brand":"Autorenwelt Shop","offers":[{"title":"Softcover - 9786206963356","offer_id":47440402841925,"sku":"9786206963356","price":79.9,"currency_code":"EUR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0940\/0622\/files\/6fcbf2fb-f4ff-4336-9264-0a9d68ab4232.jpg?v=1749445840","url":"https:\/\/shop.autorenwelt.de\/en\/products\/territorial-marketing-and-development-von-ghizlane-amajid","provider":"Autorenwelt Shop","version":"1.0","type":"link"}