{"product_id":"technology-oriented-customer-touchpoints-in-context-of-services-in-retailing-von-tobias-roding","title":"Technology-Oriented Customer Touchpoints in Context of Services in Retailing","description":"In this book, Tobias Röding addresses the topic of technology use along different touchpoints in context of different services in retailing, both in offline and online retail, with a total of eight essays. In particular, the interaction of technology use and the frontline employee is also considered and a special focus is placed on aspects of data disclosure by customers. In this context, the essays concentrate in varying degrees on the social interaction between customer, frontline employee and a service-technology, as well as on the balancing of benefits and risks for the customer in a possible disclosure of personal information. Based on the essays' findings, implications for both practice and academia are provided..\u003cdiv class=\"aw-variant-hidden-subtitle-div\" id=\"aw-variant-subtitle-9783658405533\"\u003e\u003ch3\u003eA Differentiated Analysis on Social Presence and Privacy Calculus\u003c\/h3\u003e\u003c\/div\u003e","brand":"Autorenwelt Shop","offers":[{"title":"Softcover - 9783658405533","offer_id":40873390866525,"sku":"9783658405533","price":90.94,"currency_code":"EUR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0940\/0622\/files\/06ed7234-ce0e-4a07-8a7f-5d43609a0a90.jpg?v=1775802053","url":"https:\/\/shop.autorenwelt.de\/en\/products\/technology-oriented-customer-touchpoints-in-context-of-services-in-retailing-von-tobias-roding","provider":"Autorenwelt Shop","version":"1.0","type":"link"}