{"product_id":"synergy5-von-peter-peach-zwyssig","title":"Synergy5","description":"Tension is built into every venture - by design. The book SYNERGY5 VENTURES - From Tension to Traction shows you how to turn that tension into traction, using synergetic WIN5 Actions that systematically align what matters: founders, employees, customers, markets \u0026amp; investors and the core problem-solution fit.\n\nWritten by Peter Peach Zwyssig, co-founder of the Swiss Tech Venture Builder Axelra - awarded #1 Startup Hub in Switzerland \u0026amp; Austria by the Financial Times and Sifted (2024) - this book distills 30 years of experience, 50+ ventures, and 100+ field-tested lessons into a clear, actionable execution guide.\n\nWhether you're a founder trying to keep vision, funding, burn rate, and team aligned; an early employee pushing for clarity in the chaos; an innovation lead navigating project speed within corporate silos; a senior executive caught between strategic vision and quarterly bottom line results; an investor trying to read between polished decks and KPIs; or an ecosystem builder working to connect capital, ideas, and people - this book gives you a clear method to deal with the tensions that decide whether a venture gains real traction or burns resources without progress.\n\nYou'll learn with SYNERGY5:\nPerform WIN5 Actions that resolve friction and turn tension into traction - saving years and millions in misaligned effort.\nIn Part A - Fundamentals \u0026amp; Model to understand the goals, motives, and tensions of all key players using the SYNERGY5 and Integral frameworks - as a foundation for better decisions. In Part B - Venture Building Delivery to apply WIN5 Moves across Ideation, Validation, Launch, and Scaling - to build faster and align execution with real market needs. In Part C - Core Topics of Venture Building to solve critical challenges in pricing, equity, planning, funding, and delivery - with best practices. In Part D - Scaling \u0026amp; Growth Hacks to implement WIN5-based growth tactics focused on retention, monetization, and product-led scaling - drawn from real venture cases, not theory slides. In Part E - Outlook \u0026amp; Conclusion to spot emerging trends, know when and how to choose the right venture studio, and apply lessons from 30 years of hands-on experience.\n\nYou'll find a direct, practical approach to managing startup tension through the SYNERGY5 Model - packed with actionable insights and guest contributions, not endless theory.\n\nBecause at the end of the day, execution is what matters.\u003cdiv class=\"aw-variant-hidden-subtitle-div\" id=\"aw-variant-subtitle-9783819243981\"\u003e\u003ch3\u003eFrom Tension to Traction\u003c\/h3\u003e\u003c\/div\u003e","brand":"Autorenwelt Shop","offers":[{"title":"Hardcover - 9783819243981","offer_id":55325511778629,"sku":"9783819243981","price":37.4,"currency_code":"EUR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0940\/0622\/files\/31d42d69-b593-40b3-8b64-a7b7e012d077.jpg?v=1775803073","url":"https:\/\/shop.autorenwelt.de\/en\/products\/synergy5-von-peter-peach-zwyssig","provider":"Autorenwelt Shop","version":"1.0","type":"link"}