{"product_id":"summary-will-and-vision-von-businessnews-publishing","title":"Summary: Will and Vision","description":"\u003cp\u003eThe must-read summary of Gerard Tellis and Peter Golder's book: \"Will and Vision: How Latecomers Grow to Dominate Markets\".\u003cbr\u003e\u003cbr\u003eThis complete summary of the ideas from Gerard Tellis and Peter Golder's book \"Will and Vision\" raises an interesting question: ¿Is it better to be first to market with a new product or to delay getting to market until you have a better product?¿. In their book, the authors explain how the answer to this question can be found by looking at current market and product category leaders - these tend to be the companies that best harness the five key drivers of long-term success, rather than those who seek a first-mover advantage. This summary demonstrates each of these drivers and why you should exploit them in order to gain lasting success.\u003cbr\u003e\u003cbr\u003eAdded-value of this summary:\u003cbr\u003e¿ Save time\u003cbr\u003e¿ Understand key concepts\u003cbr\u003e¿ Expand your knowledge\u003cbr\u003e\u003cbr\u003eTo learn more, read \"Will and Vision\" and discover the key to harnessing long-term market leadership.\u003cbr\u003e\u003c\/p\u003e\u003cdiv class=\"aw-variant-hidden-subtitle-div\" id=\"aw-variant-subtitle-9782511043172\"\u003e\u003ch3\u003eReview and Analysis of Tellis and Golder's Book\u003c\/h3\u003e\u003c\/div\u003e","brand":"Autorenwelt Shop","offers":[{"title":"Softcover - 9782511043172","offer_id":40463612739677,"sku":"9782511043172","price":14.99,"currency_code":"EUR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0940\/0622\/files\/caa48b3b-23ee-47c5-bc25-419247df4957.jpg?v=1772688647","url":"https:\/\/shop.autorenwelt.de\/en\/products\/summary-will-and-vision-von-businessnews-publishing","provider":"Autorenwelt Shop","version":"1.0","type":"link"}