{"product_id":"summary-trading-up-von-businessnews-publishing","title":"Summary: Trading Up","description":"\u003cp\u003eThe must-read summary of Michael Silverstein and Neil Fiske's book: \"Trading Up: Why Consumers Want New Luxury Goods - And How Companies Create Them\".\u003cbr\u003e\u003cbr\u003eThis complete summary of the ideas from Michael Silverstein and Neil Fiske's book \"Trading Up\" shows that the tastes and preferences of American middle-market consumers are changing. More and more, they are becoming willing to ¿trade up¿ in some areas ¿ to pay a premium price for products and services that provide a greater level of quality than typical mass market offerings. As a result, a new concept is emerging in the marketplace: ¿New-Luxury¿. In their book, the authors explain that new-luxury products break the traditional norms of the past and sell at comparatively high volumes, despite their relatively high prices. This summary is a must-read for both marketers and consumers who want to become smarter in an increasingly sophisticated marketplace.\u003cbr\u003e\u003cbr\u003eAdded-value of this summary:\u003cbr\u003e¿ Save time\u003cbr\u003e¿ Understand key concepts\u003cbr\u003e¿ Expand your knowledge\u003cbr\u003e\u003cbr\u003eTo learn more, read \"Trading Up\" and discover the new-luxury products that will change the way you think about the marketplace.\u003cbr\u003e\u003c\/p\u003e\u003cdiv class=\"aw-variant-hidden-subtitle-div\" id=\"aw-variant-subtitle-9782511047996\"\u003e\u003ch3\u003eReview and Analysis of Silverstein and Fiske's Book\u003c\/h3\u003e\u003c\/div\u003e","brand":"Autorenwelt Shop","offers":[{"title":"Softcover - 9782511047996","offer_id":40330271129693,"sku":"9782511047996","price":14.99,"currency_code":"EUR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0940\/0622\/files\/f4dfc90e-8978-4a1b-a8ce-5895c1e4b9d7.jpg?v=1747800538","url":"https:\/\/shop.autorenwelt.de\/en\/products\/summary-trading-up-von-businessnews-publishing","provider":"Autorenwelt Shop","version":"1.0","type":"link"}