{"product_id":"summary-traction-von-businessnews-publishing","title":"Summary: Traction","description":"\u003cp\u003eThe must-read summary of Gabriel Weinberg and Justin Mares' book: \"Traction: A Startup Guide to Getting Customers\".\u003cbr\u003e\u003cbr\u003eThis complete summary of the ideas from Gabriel Weinberg and Justin Mares' book \"Traction\" states that there are lots of start-ups trying to be successful today. According to Weinberg and Mares, the start-ups that manage to reach success are the ones that create ¿traction¿ by generating customer growth and momentum. This should be the main aim of anyone launching a start-up and they should use the Bullseye Framework to identify which traction channels they should use. The Bullseye Framework has five key principles; brainstorm, rank, prioritise, test and focus. This summary explains each of these principles in detail, allowing you to learn the best way to launch a successful start-up.\u003cbr\u003e\u003cbr\u003eAdded-value of this summary:\u003cbr\u003e¿ Save time \u003cbr\u003e¿ Learn the Bullseye Framework to identify to right traction channels\u003cbr\u003e¿ Ensure your start-up is successful\u003cbr\u003e\u003cbr\u003eTo learn more, read the summary of ¿Traction¿ to discover how to create customer growth and momentum for your start-up and succeed!\u003c\/p\u003e\u003cdiv class=\"aw-variant-hidden-subtitle-div\" id=\"aw-variant-subtitle-9782511048641\"\u003e\u003ch3\u003eReview and Analysis of Weinberg and Mares' Book\u003c\/h3\u003e\u003c\/div\u003e","brand":"Autorenwelt Shop","offers":[{"title":"Softcover - 9782511048641","offer_id":39938742911069,"sku":"9782511048641","price":14.99,"currency_code":"EUR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0940\/0622\/files\/4e55749c-ee51-4053-82d6-796e4e1d5631.jpg?v=1772687983","url":"https:\/\/shop.autorenwelt.de\/en\/products\/summary-traction-von-businessnews-publishing","provider":"Autorenwelt Shop","version":"1.0","type":"link"}