{"product_id":"summary-leap-von-businessnews-publishing","title":"Summary: Leap","description":"\u003cp\u003eThe must-read summary of Bob Schmetterer's book: \"Leap: A Revolution in Creative Business Strategy\".\u003cbr\u003e\u003cbr\u003eThis complete summary of the ideas from Bob Schmetterer's book \"Leap\" explains the author's compelling revolutionary idea: instead of hiring an ad agency for your product, use the agency at the beginning of the process to develop a big Creative Business Idea (CBI) around which the company's strategy will be based. The very best CBIs don¿t simply communicate what a brand stands for, but define it. This summary includes concrete examples to illustrate the benefits of using the author's strategy and how you can implement it.\u003cbr\u003e\u003cbr\u003eAdded-value of this summary:\u003cbr\u003e¿ Save time\u003cbr\u003e¿ Understand key concepts\u003cbr\u003e¿ Expand your business knowledge\u003cbr\u003e\u003cbr\u003eTo learn more, read \"Leap\" and discover the key to coming up with business ideas that define your brand and speak for themselves.\u003cbr\u003e\u003c\/p\u003e\u003cdiv class=\"aw-variant-hidden-subtitle-div\" id=\"aw-variant-subtitle-9782511044100\"\u003e\u003ch3\u003eReview and Analysis of Schmetterer's Book\u003c\/h3\u003e\u003c\/div\u003e","brand":"Autorenwelt Shop","offers":[{"title":"Softcover - 9782511044100","offer_id":40310788980829,"sku":"9782511044100","price":14.99,"currency_code":"EUR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0940\/0622\/files\/1abdc777-963e-4bb6-8e51-59f348ef8498.jpg?v=1772687726","url":"https:\/\/shop.autorenwelt.de\/en\/products\/summary-leap-von-businessnews-publishing","provider":"Autorenwelt Shop","version":"1.0","type":"link"}