{"product_id":"summary-e-commerce-von-laura-herrmann","title":"Summary E-Commerce","description":"\u003cp\u003e1. History of the Internet (when? Why? Background? Political background?)\u003c\/p\u003e\u003cp\u003e2. Difference between www and Internet \/ Who invented www\u003c\/p\u003e\u003cp\u003e3. Typical services of www\u003c\/p\u003e\u003cp\u003e4. Technical background (what inventions, how many listeners)\u003c\/p\u003e\u003cp\u003e5. New Economy\u003c\/p\u003e\u003cp\u003e6. Some Definitions\u003c\/p\u003e\u003cp\u003e7. B2C \/B2B\/C2B\/C2C\u003c\/p\u003e\u003cp\u003e8. What is Intranet \/ Extranet?\u003c\/p\u003e\u003cp\u003e9. Information Society\u003c\/p\u003e\u003cp\u003e10. Five key drivers\u003c\/p\u003e\u003cp\u003e11. Moore¿s law\u003c\/p\u003e\u003cp\u003e12. Web 2.0\u003c\/p\u003e\u003cp\u003e13. Comparing services of Web 1.0 and Web 2.0\u003c\/p\u003e\u003cp\u003e14. Push \u0026amp; Pull Communication\u003c\/p\u003e\u003cp\u003e15. 1-2 mega trends\u003c\/p\u003e\u003cp\u003e16. Attributes of value added\u003c\/p\u003e\u003cp\u003e17. Revenue sources\u003c\/p\u003e\u003cp\u003e18. Social media (criteria)\u003c\/p\u003e\u003cp\u003e19. Small world (what is the idea? Where used?)\u003c\/p\u003e\u003cp\u003e20. Storytelling\u003c\/p\u003e\u003cp\u003e21. Viral Marketing (+ examples)\u003c\/p\u003e\u003cp\u003e22. Marketing in eCommerce\u003c\/p\u003e\u003cdiv class=\"aw-variant-hidden-subtitle-div\" id=\"aw-variant-subtitle-9783656710370\"\u003e\u003ch3\u003e\u003c\/h3\u003e\u003c\/div\u003e","brand":"Libri","offers":[{"title":"Softcover - 9783656710370","offer_id":39447034396765,"sku":"9783656710370","price":9.99,"currency_code":"EUR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0940\/0622\/files\/72c6b22b-d2cb-45e8-87e8-920af76e19a3.jpg?v=1778301590","url":"https:\/\/shop.autorenwelt.de\/en\/products\/summary-e-commerce-von-laura-herrmann","provider":"Autorenwelt Shop","version":"1.0","type":"link"}