{"product_id":"summary-contagious-von-businessnews-publishing","title":"Summary: Contagious","description":"\u003cp\u003eThe must-read summary of Jonah Berger's book: \"Contagious: Why Things Catch On\".\u003cbr\u003e\u003cbr\u003eThis complete summary of the ideas from Jonah Berger's book \"Contagious: Why Things Catch On\" reveals the six key principles that make a product or an idea contagious. As well as sharing stories of real-life companies from his extensive research, the author provides a set of specialised techniques that you can use to spread information and get your message across to as many people as possible.\u003cbr\u003e\u003cbr\u003eAdded-value of this summary:\u003cbr\u003e¿ Save time \u003cbr\u003e¿ Understand the essential techniques\u003cbr\u003e¿ Expand your communication skills\u003cbr\u003e \u003cbr\u003eTo learn more, read ¿Contagious: Why Things Catch On\" and find out how you can make your information as contagious as possible!\u003c\/p\u003e\u003cdiv class=\"aw-variant-hidden-subtitle-div\" id=\"aw-variant-subtitle-9782511041666\"\u003e\u003ch3\u003eReview and Analysis of Berger's Book\u003c\/h3\u003e\u003c\/div\u003e","brand":"Autorenwelt Shop","offers":[{"title":"Softcover - 9782511041666","offer_id":40286716035165,"sku":"9782511041666","price":14.99,"currency_code":"EUR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0940\/0622\/files\/06dd4ca0-72e7-4bcb-b0d5-6a8624e0d712.jpg?v=1747800614","url":"https:\/\/shop.autorenwelt.de\/en\/products\/summary-contagious-von-businessnews-publishing","provider":"Autorenwelt Shop","version":"1.0","type":"link"}