{"product_id":"staying-the-consumption-course-von-benjamin-krischan-schulte","title":"Staying the Consumption Course","description":"Benjamin Krischan Schulte develops a process-model of consumer lock-in in service relationships by connecting three areas of research: path dependence, consumer behavior and service relationship marketing. He defines consumer lock-in as a situation of a potentially unaware inability to switch from or exit a consumption process due to entrenchment with increasing barriers on the individual and\/or social level. Switching barriers are elaborated as consumer lock-in mechanisms. The resulting process model is outlined and empirically examined in an explorative panel study of a service relationship process in higher education. The author´s findings support the presence of consumer lock-in in services as an idiosyncratic process of gradual entrapment. The phenomenon has relevance for researchers and practitioners in complex service relationships, where lock-in was found to be a likely occurrence but difficult to grasp.\u003cdiv class=\"aw-variant-hidden-subtitle-div\" id=\"aw-variant-subtitle-9783658087876\"\u003e\u003ch3\u003eExploring the Individual Lock-in Process in Service Relationships\u003c\/h3\u003e\u003c\/div\u003e","brand":"Autorenwelt Shop","offers":[{"title":"Softcover - 9783658087876","offer_id":40590662729821,"sku":"9783658087876","price":53.49,"currency_code":"EUR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0940\/0622\/files\/a57dfd43-94a2-42c0-a497-7effe1b8ba8e.jpg?v=1775802002","url":"https:\/\/shop.autorenwelt.de\/en\/products\/staying-the-consumption-course-von-benjamin-krischan-schulte","provider":"Autorenwelt Shop","version":"1.0","type":"link"}