{"product_id":"speech-acts-in-contemporary-advertising-von-miroslav-hoffmann","title":"Speech acts in contemporary advertising","description":"\u003cp\u003eAdvertising is one of the most important discourse genres of modern communication. There are various types of linguistic and non-linguistic means. The aim of advertising is to influence our perception of the world and thus our value system. In the theoretical part of this book I will deal with advertising discourse and its problems. I will discuss a variety of communication methods and linguistic means that can be found in advertising. Further I will discuss the issue of gender problems. In the practical part I will deal with analyses of speech acts. The bases of this research are print advertisements that appeared in contemporary British and American magazines. There will be a specific focus on the target groups in terms of their gender, frequency of occurrence and product focus.\u003c\/p\u003e\u003cdiv class=\"aw-variant-hidden-subtitle-div\" id=\"aw-variant-subtitle-9783659460142\"\u003e\u003ch3\u003e\u003c\/h3\u003e\u003c\/div\u003e","brand":"Libri","offers":[{"title":"Softcover - 9783659460142","offer_id":39431405076573,"sku":"9783659460142","price":54.9,"currency_code":"EUR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0940\/0622\/files\/251e0466-a580-4299-a564-22d278208ea8.jpg?v=1774678995","url":"https:\/\/shop.autorenwelt.de\/en\/products\/speech-acts-in-contemporary-advertising-von-miroslav-hoffmann","provider":"Autorenwelt Shop","version":"1.0","type":"link"}