{"product_id":"space-marketing-a-european-perspective-von-w-peeters","title":"Space Marketing","description":"\n                                Space activities are currently in a transitional phase: the  shift from publicly financed to private activities is a result of  reduced public funding and increased commercial space opportunities.  This leads to an increased commercial space marketing mix and  marketing management. \n                \n                \u003cbr\u003e\n                                  A classical `4Ps' approach is proposed, covering the Product, Price,  Physical distribution, and Promotion of space activities. Special  emphasis is placed on technology transfer, spin-off, and intellectual  property aspects, as well as on aspects of space economy, such as  alternate financing schemes like PPP (Public-Private  Partnership) and sponsoring. However, space activists require broad  public support and the exploratory aspect of space activities, the  `Space Frontier' dimensions should not be ignored. For this reason,  the philosophical dimension as an integral part of the marketing mix  is elaborated in detail. \n                \n                \u003cbr\u003e\n                                  The approach is illustrated with two case studies: commercialisation  of the International Space Station (ISS) and the emerging Space  Tourism market.\n            \n            \u003cdiv class=\"aw-variant-hidden-subtitle-div\" id=\"aw-variant-subtitle-9781402003752\"\u003e\u003ch3\u003eA European Perspective\u003c\/h3\u003e\u003c\/div\u003e","brand":"Libri","offers":[{"title":"Softcover - 9781402003752","offer_id":39416477253725,"sku":"9781402003752","price":106.99,"currency_code":"EUR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0940\/0622\/files\/459f19b3-a19a-4c47-9573-34f5bd988b83.jpg?v=1761714684","url":"https:\/\/shop.autorenwelt.de\/en\/products\/space-marketing-a-european-perspective-von-w-peeters","provider":"Autorenwelt Shop","version":"1.0","type":"link"}