{"product_id":"social-networking-technologies-and-their-implications-for-commerce-von-tom-page-und-gisli-thorsteinsson","title":"Social Networking Technologies and Their Implications for Commerce","description":"\u003cp\u003eWith social networking sites continuing to sign up thousands of new members  combined with increased popularity of online shopping due to its convenience and  economic benefits, a new form of commerce is emerging. It is known as Social  Commerce.  This report looks at how the staggering growth of Facebook to over 600 million active  members in under a decade (Carlson, 2011) has led to a social network that is now not  only influencing how people communicate with each other but is also affecting how  consumers purchase items and have these items marketed to them. People are buying  in social ¿tribes¿ in order to get the best deals and are relying on each other to make  the right decisions. They are doing all this directly through their social network and as  a result marketing and advertising professionals are having to rewrite the rule books.\u003c\/p\u003e\u003cdiv class=\"aw-variant-hidden-subtitle-div\" id=\"aw-variant-subtitle-9783846545737\"\u003e\u003ch3\u003eThe growing phenomenon of social media is affecting the way by which marketing and advertising are carried out\u003c\/h3\u003e\u003c\/div\u003e","brand":"Autorenwelt Shop","offers":[{"title":"Softcover - 9783846545737","offer_id":39494505791581,"sku":"9783846545737","price":49.0,"currency_code":"EUR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0940\/0622\/files\/bffe0b1f-48ce-49c5-8432-ff7a03bbf5f4.jpg?v=1758259751","url":"https:\/\/shop.autorenwelt.de\/en\/products\/social-networking-technologies-and-their-implications-for-commerce-von-tom-page-und-gisli-thorsteinsson","provider":"Autorenwelt Shop","version":"1.0","type":"link"}