{"product_id":"social-communication-campaigns-von-farish-ullah-yousafzai","title":"Social Communication Campaigns","description":"\u003cp\u003eThe study has examined the influence of five  demographic variables viz. locality, gender,  education, socioeconomic status, and age in the  effects process in the area of health-related  information mediated by mass media. The influence  was measured on three integrated effects levels¿ knowledge, attitude, and behavior. Four health- related information campaigns viz. vaccine course  against fatal diseases commonly found in children,  the use of iodated salt against goiter, orally  rehydration salt during diarrhea and the adoption  of small family norm were selected to examine the  effects on the audiences. TV and radio were  selected and married respondents of childbearing  age stratified on the basis of gender were  interviewed from the urban and rural areas. It was  found that effects are discriminated on the basis  of education and locality. So urban and high  education groups are rich in holding information  regarding health and have adopted the innovative  methods proposed by the media. The study has also  identified different semantic, socio-religious, and  structural barriers that adversely affect the  success of these campaigns at all three levels.\u003c\/p\u003e\u003cdiv class=\"aw-variant-hidden-subtitle-div\" id=\"aw-variant-subtitle-9783838395876\"\u003e\u003ch3\u003eA Study of the Mass Media Effects Process\u003c\/h3\u003e\u003c\/div\u003e","brand":"Autorenwelt Shop","offers":[{"title":"Softcover - 9783838395876","offer_id":39469258768477,"sku":"9783838395876","price":68.0,"currency_code":"EUR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0940\/0622\/files\/9801a450-9ace-446e-a751-75bfa8a2fc62.jpg?v=1757825282","url":"https:\/\/shop.autorenwelt.de\/en\/products\/social-communication-campaigns-von-farish-ullah-yousafzai","provider":"Autorenwelt Shop","version":"1.0","type":"link"}