{"product_id":"sme-entry-modes-in-north-american-markets-von-kristina-gribanov","title":"SME Entry Modes in North American Markets","description":"\u003cp\u003eSeminar paper from the year 2015 in the subject Economics - International Economic Relations, grade: 1.3, Hamburg University of Applied Sciences, language: English, abstract: Internationalisation is an important factor when it comes to successful and sustainable business management. This also especially applies for small and medium-sized enterprises (in the following SMEs), since internationalisation of SMEs can be a critical challenge. \u003c\/p\u003e\u003cp\u003eThe success of internationalisation for SMEs is depended on many factors like the actual size of the company or already existing foreign experiences. To generate a successful access to foreign markets the choice of an internationalisation cannot be a spontaneous one. It has to be premised on a strategic plan. Hence in terms of international expand it is important for companies to balance the benefits and the risks of the environment as well as the firm-specific strengths and weaknesses and to formulate a suitable internationalisation strategy. Important factors of this strategy are the choice of a market and location and the choice of an entry mode.\u003c\/p\u003e\u003cdiv class=\"aw-variant-hidden-subtitle-div\" id=\"aw-variant-subtitle-9783668968943\"\u003e\u003ch3\u003e\u003c\/h3\u003e\u003c\/div\u003e","brand":"Libri","offers":[{"title":"Softcover - 9783668968943","offer_id":39437551566941,"sku":"9783668968943","price":18.95,"currency_code":"EUR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0940\/0622\/files\/930a6472-8444-427d-a7ca-40c1cd8c49d0.jpg?v=1778565299","url":"https:\/\/shop.autorenwelt.de\/en\/products\/sme-entry-modes-in-north-american-markets-von-kristina-gribanov","provider":"Autorenwelt Shop","version":"1.0","type":"link"}