{"product_id":"sensornyj-marketing-von-sandra-iruala","title":"Sensornyj marketing","description":"\u003cp\u003eSensornyj marketing, takzhe izwestnyj kak marketing chuwstw, - äto marketing, kotoryj naprqmuü wozdejstwuet na pqt' organow chuwstw, stremqs' stimulirowat' ih (ne tol'ko zrenie, no i sluh, obonqnie, wkus i osqzanie), chtoby popytat'sq sozdat' priqtnuü atmosferu dlq klienta i, takim obrazom, uwelichit' wremq, prowedennoe w zawedenii (Jiménez-Marín, 2016). Marketing organow chuwstw stremitsq wyzwat' u potrebitelq ämocii i obrazy, chto priwodit k formirowaniü opredelennogo stereotipa obraza i, kak sledstwie, stimula. Vazhnost' sensornogo marketinga w poslednie gody priobrela reshaüschee znachenie wo mnogih otraslqh, poskol'ku äto, nesomnenno, luchshij sposob ustanowit' swqz' mezhdu brendom ili produktom i stilem zhizni nashih klientow, dobawlqq cennost' w ih okruzhenie, obraschaqs' k ih chuwstwam, oschuscheniqm i razumu.\u003c\/p\u003e\u003cdiv class=\"aw-variant-hidden-subtitle-div\" id=\"aw-variant-subtitle-9786207008551\"\u003e\u003ch3\u003e\u003c\/h3\u003e\u003c\/div\u003e","brand":"Autorenwelt Shop","offers":[{"title":"Softcover - 9786207008551","offer_id":47476982579525,"sku":"9786207008551","price":39.9,"currency_code":"EUR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0940\/0622\/files\/b8520d55-0a34-4519-b02c-e527bb82a435.jpg?v=1750229925","url":"https:\/\/shop.autorenwelt.de\/en\/products\/sensornyj-marketing-von-sandra-iruala","provider":"Autorenwelt Shop","version":"1.0","type":"link"}