{"product_id":"secrets-to-competitiveness-and-growth-von-machira-mwangi","title":"Secrets to Competitiveness and Growth","description":"\u003cp\u003eSince the first bank started in Kenya in the late 19th century, the banking sector, has been the most competitive business wise .With many bank trying to outdo each other to get customers although over 70%   of the bankable   are yet to emblaze banking services.  Equity  bank started its operation just  twenty(20)  year ago  have taken  the established bank by surprise through it competitive e capabilities  that have enabled to grow from a small micro finance institution to the biggest  bank  with a market share of 70% of the bank population and still expanding .   The   book looks at factors that have  lead to this success  .These are business linkages   ,technology adaptation ,pricing   of products ,flexibility of decision making , branch network, managerial skill ,social responsibilities employees experience \u0026amp; motivation, skill and core values.  It target  managers of both establish, small and medium firms as well as start-up business targeting growth for a very short  period  and those with a goal of creating a competitive advantage in their market segment and niche.   It should be used as a guide by the management, to enable organization achieve acquire competitiveness and growth\u003c\/p\u003e\u003cdiv class=\"aw-variant-hidden-subtitle-div\" id=\"aw-variant-subtitle-9783846511459\"\u003e\u003ch3\u003eCompetitiveness and Growth Made Simple\u003c\/h3\u003e\u003c\/div\u003e","brand":"Autorenwelt Shop","offers":[{"title":"Softcover - 9783846511459","offer_id":39471234875485,"sku":"9783846511459","price":49.0,"currency_code":"EUR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0940\/0622\/files\/af932053-5c7b-4a47-b1a8-c18999790e5d.jpg?v=1757827437","url":"https:\/\/shop.autorenwelt.de\/en\/products\/secrets-to-competitiveness-and-growth-von-machira-mwangi","provider":"Autorenwelt Shop","version":"1.0","type":"link"}