{"product_id":"rocket-surgery-made-easy-the-do-it-yourself-guide-to-finding-and-fixing-usability-problems-von-steve-krug","title":"Rocket Surgery Made Easy: The Do-It-Yourself Guide to Finding and Fixing Usability Problems","description":"\n                                \n                \u003cp\u003e\n                                        It's been known for years that usability testing can dramatically improve products. But with a typical price tag of $5,000 to $10,000 for a usability consultant to conduct each round of tests, it rarely happens. \n                    \n                    \u003cbr\u003e\n                                        \n                    \u003cbr\u003e\n                                        In this how-to companion to \n                    \n                    \u003ci\u003eDon't Make Me Think: A Common Sense Approach to Web Usability\u003c\/i\u003e\n                                        , Steve Krug spells out a streamlined approach to usability testing that anyone can easily apply to their own Web site, application, or other product. (As he said in \n                    \n                    \u003ci\u003eDon't Make Me Think\u003c\/i\u003e\n                                        , \"It's not rocket surgery\".)\n                    \n                    \u003cbr\u003e\n                                        \n                    \u003cbr\u003e\n                                        Using practical advice, plenty of illustrations, and his trademark humor, Steve explains how to: \n                    \n                    \u003cbr\u003e\n                                    \n                \u003c\/p\u003e\n                                \n                \u003cul\u003e\n                                        \n                    \u003cli\u003eTest any design, from a sketch on a napkin to a fully-functioning Web site or application\u003c\/li\u003e\n                                        \n                    \u003cli\u003eKeep your focus on finding the most important problems (because no one has the time or resources to fix them all)\u003c\/li\u003e\n                                        \n                    \u003cli\u003eFix the problems that you find, using his \"The least you can do\" approach\u003c\/li\u003e\n                                    \n                \u003c\/ul\u003e\n                                By paring the process of testing and fixing products down to its essentials (\"A morning a month, that's all we ask\"), \n                \n                \u003ci\u003eRocket Surgery\u003c\/i\u003e\n                                 makes it realistic for teams to test early and often, catching problems while it's still easy to fix them. \n                \n                \u003ci\u003eRocket Surgery Made Easy\u003c\/i\u003e\n                                 adds demonstration videos to the proven mix of clear writing, before-and-after examples, witty illustrations, and practical advice that made \n                \n                \u003ci\u003eDon't Make Me Think\u003c\/i\u003e\n                                 so popular.\n            \n            \u003cdiv class=\"aw-variant-hidden-subtitle-div\" id=\"aw-variant-subtitle-9780321657299\"\u003e\u003ch3\u003eThe Do-It-Yourself Guide to Finding and Fixing Usability Problems\u003c\/h3\u003e\u003c\/div\u003e","brand":"Autorenwelt Shop","offers":[{"title":"Softcover - 9780321657299","offer_id":57232354541893,"sku":"9780321657299","price":42.49,"currency_code":"EUR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0940\/0622\/files\/cec3cdf7-54e8-44d0-9914-0d3b49debff7.jpg?v=1780372863","url":"https:\/\/shop.autorenwelt.de\/en\/products\/rocket-surgery-made-easy-the-do-it-yourself-guide-to-finding-and-fixing-usability-problems-von-steve-krug","provider":"Autorenwelt Shop","version":"1.0","type":"link"}