{"product_id":"rethinking-advertising-von-undefined","title":"Rethinking Advertising","description":"\n                                \n                \u003cp\u003eWith more mediums than ever across which to advertise, businesses are facing increasing marketing costs even as customers continue to turn toward services offering ad-free entertainment. These changes mean the advertising ecosystem is undergoing dramatic alterations, with massive online companies like Facebook and Google capturing a majority of advertising dollars and smaller advertising agencies failing. Against this rapidly-shifting backdrop, this edited volume showcases current academic perspectives and research cases on advertising from scholars representing a wide range of disciplines. The contributions in this book create a comprehensive overview of the current state of advertising—across many media—while highlighting conversations concerning the ethics of advertising and the most effective ways to advertise.\u003c\/p\u003e\n                                \n                \n                \u003cp\u003eInterdisciplinary by nature, this book includes perspectives from academics in marketing, communications, law, rhetoric, and business. It will be of great interest to scholars and students seeking a thought provoking debate\u003c\/p\u003e\n                            \n            \u003cdiv class=\"aw-variant-hidden-subtitle-div\" id=\"aw-variant-subtitle-9783031865350\"\u003e\u003ch3\u003eEthics and Effectiveness\u003c\/h3\u003e\u003c\/div\u003e","brand":"Autorenwelt Shop","offers":[{"title":"Hardcover - 9783031865350","offer_id":55207688110405,"sku":"9783031865350","price":181.89,"currency_code":"EUR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0940\/0622\/files\/ba11c60b-a260-4262-962a-d88b827366c9.jpg?v=1769233712","url":"https:\/\/shop.autorenwelt.de\/en\/products\/rethinking-advertising-von-undefined","provider":"Autorenwelt Shop","version":"1.0","type":"link"}