{"product_id":"relationship-between-online-shopping-values-and-attitude-gender-differences-von-yi-chun-yang","title":"Relationship between Online Shopping Values and Attitude","description":"\u003cp\u003eThis study examines the relationships between online shopping values and attitude toward online shopping using gender as a moderator. Data were collected from 296 undergraduate students using a questionnaire. The result indicated that utilitarian values (i.e. convenience, availability of information and lack of sociality) and hedonic values (i.e. adventure and sociality) positively influence attitude toward online shopping. Gender has a main effect on each value. In addition, gender has a moderating effect on each path from five shopping values to attitude toward Internet purchasing.\u003c\/p\u003e\u003cdiv class=\"aw-variant-hidden-subtitle-div\" id=\"aw-variant-subtitle-9783639816426\"\u003e\u003ch3\u003eGender Differences\u003c\/h3\u003e\u003c\/div\u003e","brand":"Libri","offers":[{"title":"Softcover - 9783639816426","offer_id":39440279371869,"sku":"9783639816426","price":19.8,"currency_code":"EUR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0940\/0622\/files\/6f8b3f9a-965e-4b05-b436-8026af54e56c.jpg?v=1779516244","url":"https:\/\/shop.autorenwelt.de\/en\/products\/relationship-between-online-shopping-values-and-attitude-gender-differences-von-yi-chun-yang","provider":"Autorenwelt Shop","version":"1.0","type":"link"}