{"product_id":"radical-product-innovation-in-network-economies-lessons-for-m-commerce-von-philipp-leutiger","title":"Radical Product Innovation in Network Economies","description":"\u003cp\u003eInhaltsangabe:Abstract: \u003c\/p\u003e\u003cp\u003eThe focus of this thesis is set on radical product introductions in network markets. It appears that these have to overcome significant impediments to reach critical mass in the form of network externalities. A literature overview of economic analysis in this field, including network types, value of networks, path dependencies and lock-ins, as well as a detailed critique of these frameworks, is provided. We then discuss several possible avenues to overcome these challenges, some of which relate to the optimal boundaries of the firm, as well as some which attempt to tackle market externalities. From these, a market based framework will be developed as a guideline for radical product introductions into network economies. We analyse business cases in light of this framework in a selection of historic examples. In addition, as we find that contradictory arguments abound in chapter three, a second approach is proposed tentatively as basis for further research.  \u003c\/p\u003e\u003cp\u003eBesides it?s theoretic approach this thesis also provides real world examples from different geographic areas, such as the U.S., Europe and Japan. A special emphasis will be put on the market of payment solutions now emerging in Europe, and, in particular, on the German start-up Paybox.net AG. \u003c\/p\u003e\u003cp\u003e \u003c\/p\u003e\u003cp\u003e Inhaltsverzeichnis:Table of Contents: \u003c\/p\u003e\u003cp\u003eContentsI \u003c\/p\u003e\u003cp\u003eAcknowledgementsIII \u003c\/p\u003e\u003cp\u003eList of FiguresIV \u003c\/p\u003e\u003cp\u003eList of TablesV \u003c\/p\u003e\u003cp\u003eList of AbbreviationsVI \u003c\/p\u003e\u003cp\u003eList of SymbolsIX \u003c\/p\u003e\u003cp\u003eAbstractX \u003c\/p\u003e\u003cp\u003e1.Introduction1 \u003c\/p\u003e\u003cp\u003e1.1The Business Challenge1 \u003c\/p\u003e\u003cp\u003e1.2Scope and Outline of this Thesis2 \u003c\/p\u003e\u003cp\u003e1.3Establishing an M-Payment System: The Story of Paybox.net AG4 \u003c\/p\u003e\u003cp\u003e2.The Environment: Impediments for Product Introductions6 \u003c\/p\u003e\u003cp\u003e2.1Chapter Overview6 \u003c\/p\u003e\u003cp\u003e2.2Radical Innovations and Network Economies6 \u003c\/p\u003e\u003cp\u003eIntroducing a Radical Innovation6 \u003c\/p\u003e\u003cp\u003eAn Introduction to Networks10 \u003c\/p\u003e\u003cp\u003eTypes of Networks14 \u003c\/p\u003e\u003cp\u003eValue of Networks18 \u003c\/p\u003e\u003cp\u003e2.3\"New Economics\"21 \u003c\/p\u003e\u003cp\u003eIncreasing Returns21 \u003c\/p\u003e\u003cp\u003eCommitment and Lock-In22 \u003c\/p\u003e\u003cp\u003eNew Rules?25 \u003c\/p\u003e\u003cp\u003e2.4Market Environment for Payment Systems31 \u003c\/p\u003e\u003cp\u003eSuccess Factors for Payment Systems31 \u003c\/p\u003e\u003cp\u003eCashless Payment Processes33 \u003c\/p\u003e\u003cp\u003ePotential Innovators in the Payment Arena34 \u003c\/p\u003e\u003cp\u003eSummary: Payment Systems and the Theories of \"New Economics\"38 \u003c\/p\u003e\u003cp\u003e3.Remedies: Tackling Network Externalities40 \u003c\/p\u003e\u003cp\u003e3.1Chapter Overview40 \u003c\/p\u003e\u003cp\u003e3.2The Radical Innovator41 \u003c\/p\u003e\u003cp\u003eThe Vertical Silo41 \u003c\/p\u003e\u003cp\u003eThe Atomizer42 \u003c\/p\u003e\u003cp\u003eThe Independent Team44 \u003c\/p\u003e\u003cp\u003e3.3Market Success Factors46 \u003c\/p\u003e\u003cp\u003eOpen System Strategies versus Proprietary Network Control46 \u003c\/p\u003e\u003cp\u003eFocusing on Niche Markets51 \u003c\/p\u003e\u003cp\u003eExpectations Management53 \u003c\/p\u003e\u003cp\u003eFavorable Resource Allocation to [¿]\u003c\/p\u003e\u003cdiv class=\"aw-variant-hidden-subtitle-div\" id=\"aw-variant-subtitle-9783838656588\"\u003e\u003ch3\u003eLessons for M-Commerce\u003c\/h3\u003e\u003c\/div\u003e","brand":"Libri","offers":[{"title":"Softcover - 9783838656588","offer_id":39460425302109,"sku":"9783838656588","price":58.0,"currency_code":"EUR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0940\/0622\/files\/c5d3c106-c77d-44f6-b9f5-b945277ef252.jpg?v=1775970922","url":"https:\/\/shop.autorenwelt.de\/en\/products\/radical-product-innovation-in-network-economies-lessons-for-m-commerce-von-philipp-leutiger","provider":"Autorenwelt Shop","version":"1.0","type":"link"}