{"product_id":"quantitative-user-experience-research-von-kerry-rodden-und-chris-chapman","title":"Quantitative User Experience Research","description":"\n                \u003cp\u003eThis book is your definitive guide to the rapidly growing role of Quantitative User Experience (Quant UX) Research in product development. The book provides an overview of the skills you need on the job, presents hands-on projects with reusable code, and shares advice on starting and developing a career. The book goes beyond basic skills to focus on what is unique to Quant UX. The authors are two of the most widely recognized practitioners in Quant UX research, and this book shares insights from their combined decades of experience.\u003c\/p\u003e\n\n\u003cp\u003e\n                    \u003cbr\u003e\n                \u003c\/p\u003e\n                \u003cp\u003eOrganizations today have more data about user needs and behaviors than ever before. With this large-scale data, Quant UX researchers work to understand usage patterns, measure the impact of design changes, and inform strategic decisions. In the Quant UX role, interdisciplinary researchers apply analytical skills to uncover user needs, inform engineering and design, answer strategic business questions, and optimize software and hardware products for human interaction. This book provides guidance around customer satisfaction surveys, understanding user behavior from log analysis, and the statistical methods that are commonly used to assess user outcomes.\u003c\/p\u003e\n\n\u003cp\u003e\n                    \u003cbr\u003e\n                \u003c\/p\u003e\n                \u003cb\u003eWhat You Will Learn\u003c\/b\u003e\n                \u003cul\u003e\n                    \u003cli\u003eDiscover the role of Quantitative User Experience (Quant UX) research\u003c\/li\u003e\n                    \u003cli\u003eUnderstand how Quant UX research differs from other disciplines such as data science\u003c\/li\u003e\n                    \u003cli\u003ePlan common research projects and know how to achieve success\u003c\/li\u003e\n                    \u003cli\u003ePosition Quant UX activities in product development, engineering, and UX organizations\u003c\/li\u003e\n                    \u003cli\u003eApply the HEART framework to measure user experience outcomes\u003c\/li\u003e\n                    \u003cli\u003eEvaluate your skills and potential to be hired as a Quant UX researcher\u003c\/li\u003e\n                    \u003cli\u003eKnow what to expect during job interviews\u003c\/li\u003e\n                    \u003cli\u003eFind examples of common Quant UX projects with shared R code and data sets\u003c\/li\u003e\n                \u003c\/ul\u003e\n                \u003cbr\u003e\n                \u003cb\u003eWho This Book Is For\u003c\/b\u003e\n                \u003cbr\u003ePractitioners and managers who seek a comprehensive guide to the new field of Quantitative User Experience Research. Readers will understand the Quant UX role, build research skills, find examples of hands-on code and analyses, learn about UX organizations and stakeholders, and receive advice on job interviews and career paths. Data scientists, social scientists, and other researchers will learn how their skills transfer to Quant UX, where they can help teams build better, more successful products.\u003cbr\u003e\n            \u003cdiv class=\"aw-variant-hidden-subtitle-div\" id=\"aw-variant-subtitle-9781484292679\"\u003e\u003ch3\u003eInforming Product Decisions by Understanding Users at Scale\u003c\/h3\u003e\u003c\/div\u003e","brand":"Autorenwelt Shop","offers":[{"title":"Softcover - 9781484292679","offer_id":46768594157893,"sku":"9781484292679","price":69.54,"currency_code":"EUR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0940\/0622\/files\/cca7bcd6-a260-40eb-a40f-6120235af77b.jpg?v=1775707833","url":"https:\/\/shop.autorenwelt.de\/en\/products\/quantitative-user-experience-research-von-kerry-rodden-und-chris-chapman","provider":"Autorenwelt Shop","version":"1.0","type":"link"}