{"product_id":"propaganda-and-the-people-von-rob-hurle","title":"Propaganda and the People","description":"\u003cp\u003eOver the years 1946 to 1954, the Vietnamese people  largely succeeded in repelling a European invader,  the French colons, who fought to re-establish a  French colony in that land.  The Vietnamese fight  was led by an indigenous organisation called the  Vi¿t Minh, an alliance of a number of groups, chief  among them being the Indochinese Communist Party,  which succeeded in carrying the bulk of the  Vietnamese people along with them.  One reason why  they were able to do this was the success of the  materials of persuasion, the propaganda, that they  used.  It was aimed squarely at the ordinary people,  and successfully convinced millions of them to risk  their lives and livelihood to help the fight for  Independence.  The persuasion techniques elicited a  strong response because they were cleverly targeted  and designed to appeal to traditions that the people  felt connect to them and their daily aspirations.   The personality and character of one man, President  H¿ Chí Minh, was crucial to the appeal for support  from the ordinary Vietnamese citizen but, perhaps  surprisingly, he is not at all a major figure in the  propaganda materials.\u003c\/p\u003e\u003cdiv class=\"aw-variant-hidden-subtitle-div\" id=\"aw-variant-subtitle-9783838321370\"\u003e\u003ch3\u003eAn examination of persuasion in the struggle for independence in VietNam to 1954\u003c\/h3\u003e\u003c\/div\u003e","brand":"Autorenwelt Shop","offers":[{"title":"Softcover - 9783838321370","offer_id":39499024891997,"sku":"9783838321370","price":59.0,"currency_code":"EUR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0940\/0622\/files\/178adbe6-0104-4233-9899-2451b5f3e828.jpg?v=1775626370","url":"https:\/\/shop.autorenwelt.de\/en\/products\/propaganda-and-the-people-von-rob-hurle","provider":"Autorenwelt Shop","version":"1.0","type":"link"}