{"product_id":"product-recommendation-and-adaptive-elearning-von-peter-macdonald-und-denis-riordan","title":"Product Recommendation and Adaptive eLearning","description":"\u003cp\u003eEffectively connecting and marketing products to on- line consumers is one of the challenges faced by  businesses today. This platform is designed to  educate and assist users with the product selection  process and provide for personalization in a domain  where expert knowledge is important for matching  customer needs with product characteristics. The  system utilizes several strategies designed to engage  the user in order to retain and progressively  stimulate interest in the product area. The  intelligent system matches users with appropriate  product recommendations while adaptive eLearning  enhances product understanding providing an  interactive and evolving user experience. Aspects of  social networking are incorporated into the product  matching and recommendation process. The modular  design of the platform allows for an application  independent extension to existing ecommerce systems.  The target area for the platform is the wine consumer  industry where education and knowledge are important  factors in the product selection process due to the  high level of product complexity.\u003c\/p\u003e\u003cdiv class=\"aw-variant-hidden-subtitle-div\" id=\"aw-variant-subtitle-9783844329360\"\u003e\u003ch3\u003eA Modular eCommerce Platform with Expert Product Recommendation and Adaptive eLearning\u003c\/h3\u003e\u003c\/div\u003e","brand":"Autorenwelt Shop","offers":[{"title":"Softcover - 9783844329360","offer_id":39470121549917,"sku":"9783844329360","price":49.0,"currency_code":"EUR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0940\/0622\/files\/6aa0d134-2287-4844-b33a-f5ca146668a0.jpg?v=1757650669","url":"https:\/\/shop.autorenwelt.de\/en\/products\/product-recommendation-and-adaptive-elearning-von-peter-macdonald-und-denis-riordan","provider":"Autorenwelt Shop","version":"1.0","type":"link"}