{"product_id":"product-platform-and-audience-a-guide-to-building-scalable-content-based-b2b-membership-businesses-von-robert-j-phillips","title":"Product, Platform and Audience","description":"\u003cp\u003eJoin digital publishing expert Robert J Phillips as he guides entrepreneurs and senior executives through many of the hands-on processes, specifications, methodologies and detail involved in building commercially successful content-based membership platforms in the 21st century.\u003c\/p\u003e\u003cp\u003eThis book is based on personal knowledge, insight and experience rather than merely the theoretical. As a result the author envisions an example vertical industry portal business. He outlines the corporate strategy; platform development and specifications, including artificial intelligence functionality; the various content and business model options; audience development and the commercial activities, ranging from individual and corporate subscriptions, through to advertising and R\u0026amp;A report sales.\u003c\/p\u003e\u003cdiv class=\"aw-variant-hidden-subtitle-div\" id=\"aw-variant-subtitle-9780648277507\"\u003e\u003ch3\u003eA guide to building scalable content-based B2B membership businesses.\u003c\/h3\u003e\u003c\/div\u003e","brand":"Libri","offers":[{"title":"Softcover - 9780648277507","offer_id":39415404822621,"sku":"9780648277507","price":45.9,"currency_code":"EUR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0940\/0622\/files\/e41a27bf-c41f-4d34-b84f-0ad1ae448755.jpg?v=1764824518","url":"https:\/\/shop.autorenwelt.de\/en\/products\/product-platform-and-audience-a-guide-to-building-scalable-content-based-b2b-membership-businesses-von-robert-j-phillips","provider":"Autorenwelt Shop","version":"1.0","type":"link"}