{"product_id":"product-management-essentials-tools-and-techniques-for-becoming-an-effective-technical-product-manager-von-aswin-pranam","title":"Product Management Essentials","description":"Gain all of the techniques, teachings, tools, and methodologies required to be an effective first-time product manager. The overarching goal of this book is to help you understand the product manager role, give you concrete examples of what a product manager does, and build the foundational skill-set that will gear you towards a career in product management.  To be an effective PM in the tech industry, you need to have a basic understanding of technology. In this book you’ll get your feet wet by exploring the skills a PM needs in their toolset and cover enough ground to make you feel comfortable in a technical discussion. A PM is not expected to have the same level of depth or knowledge as a software engineer, but knowing enough to continue the conversation can be a benefit in your career in product management.\u003cbr\u003eA complete product manager will have a 360-degree understanding of user experience and how to craft beautiful productsthat are easy-to-use, with the end user in mind. You’ll continue your journey with a walk through basic UX principles and even go through the process of building a simple set of UI frames for a mock app. \u003cbr\u003eAside from the technical and design expertise, a PM needs to master the social aspects of the role. Acting as a bridge between engineering, marketing, and other teams can be difficult, and this book will dive into the business and soft skills of product management. After reading \u003ci\u003eProduct Management Essentials \u003c\/i\u003eyou will be one of a select few technically-capable PMs who can interface with management, stakeholders, customers, and the engineering team.\u003cbr\u003e\n                \u003cb\u003eWhat You Will Learn\u003c\/b\u003e\n                \u003cul\u003e\n                    \u003cli\u003eGain the traits of a successful PM from industry PMs, VCs, and other professionals\u003cbr\u003e\n                    \u003c\/li\u003e\n                    \u003cli\u003eSee the day-to-day responsibilities of a PM and how the role differs across tech companies\u003cbr\u003e\n                    \u003c\/li\u003e\n                    \u003cli\u003eAbsorb the technical knowledge necessary to interface with engineers and estimate timelines\u003cbr\u003e\n                    \u003c\/li\u003e\n                    \u003cli\u003eDesign basic mocks, high-fidelity wireframes, and fully polished user interfaces\u003cbr\u003e\n                    \u003c\/li\u003e\n                    \u003cli\u003eCreate core documents and handle business interactions\u003c\/li\u003e\n                \u003c\/ul\u003e\n                \u003cb\u003eWho This Book Is For\u003c\/b\u003e\n                \u003cbr\u003eIndividuals who are eyeing a transition into a PM role or have just entered a PM role at a new organization for the first time. They currently hold positions as a software engineer, marketing manager, UX designer, or data analyst and want to move away from a feature-focused view to a high-level strategic view of the product vision.\u003cbr\u003e\n            \u003cdiv class=\"aw-variant-hidden-subtitle-div\" id=\"aw-variant-subtitle-9781484233023\"\u003e\u003ch3\u003eTools and Techniques for Becoming an Effective Technical Product Manager\u003c\/h3\u003e\u003c\/div\u003e","brand":"Libri","offers":[{"title":"Softcover - 9781484233023","offer_id":39417479921757,"sku":"9781484233023","price":64.19,"currency_code":"EUR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0940\/0622\/files\/3a4a420c-5844-4b54-8974-1059923f55c7.jpg?v=1775708009","url":"https:\/\/shop.autorenwelt.de\/en\/products\/product-management-essentials-tools-and-techniques-for-becoming-an-effective-technical-product-manager-von-aswin-pranam","provider":"Autorenwelt Shop","version":"1.0","type":"link"}