{"product_id":"product-development-for-distant-target-groups-an-experimental-study-for-the-silver-market-von-malte-marwede","title":"Product Development for Distant Target Groups","description":"Malte Marwede explores the impact of cognitive distance in product development, in particular whether large distances between developers and the customer target groups adversely affect the creation of customer-centric product ideas. Furthermore, he shows how practical user involvement measures can potentially mitigate negative effects of cognitive distance in an applied industry-context. Silver Agers, people in their third age, and the aviation industry are in focus for the empirical analysis. Extensive market knowledge and insights are provided for this target group. \u003cp\u003e\u003c\/p\u003e\n            \u003cdiv class=\"aw-variant-hidden-subtitle-div\" id=\"aw-variant-subtitle-9783658183240\"\u003e\u003ch3\u003eAn Experimental Study for the Silver Market\u003c\/h3\u003e\u003c\/div\u003e","brand":"Libri","offers":[{"title":"Softcover - 9783658183240","offer_id":39448017076317,"sku":"9783658183240","price":53.49,"currency_code":"EUR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0940\/0622\/files\/b6e85fac-23ce-40cf-b596-36e8a5e601cc.jpg?v=1775711794","url":"https:\/\/shop.autorenwelt.de\/en\/products\/product-development-for-distant-target-groups-an-experimental-study-for-the-silver-market-von-malte-marwede","provider":"Autorenwelt Shop","version":"1.0","type":"link"}