{"product_id":"procurement-marketing-a-strategic-concept-von-udo-koppelmann","title":"Procurement Marketing","description":"This book compiles the core aspects of procurement marketing in a way which allows an easier translation of relevant theoretical findings into every-day business. A decision orientated approach is presented which starts with a situation analysis and leads you through a heuristic structure to the right combination of procurement tools. We are convinced that the present book will prove to be a valuable tool for your every-day business.\u003cdiv class=\"aw-variant-hidden-subtitle-div\" id=\"aw-variant-subtitle-9783540644590\"\u003e\u003ch3\u003eA Strategic Concept\u003c\/h3\u003e\u003c\/div\u003e\u003cdiv class=\"aw-variant-hidden-subtitle-div\" id=\"aw-variant-subtitle-9783642084133\"\u003e\u003ch3\u003eA Strategic Concept\u003c\/h3\u003e\u003c\/div\u003e","brand":"Libri","offers":[{"title":"Hardcover - 9783540644590","offer_id":39523378987101,"sku":"9783540644590","price":53.49,"currency_code":"EUR","in_stock":true},{"title":"Softcover - 9783642084133","offer_id":39437437599837,"sku":"9783642084133","price":53.49,"currency_code":"EUR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0940\/0622\/files\/345df44d-1789-488a-b0fe-98dfd6a030f3.jpg?v=1775711272","url":"https:\/\/shop.autorenwelt.de\/en\/products\/procurement-marketing-a-strategic-concept-von-udo-koppelmann","provider":"Autorenwelt Shop","version":"1.0","type":"link"}