{"product_id":"predictive-brand-switching-behaviour-von-binit-patel","title":"Predictive Brand Switching Behaviour","description":"\u003cp\u003eThe book brought some interesting significant factors that are impacting the switching behavior of the consumers concerning the mobile phone brand. The study has also developed models which show great potential in predicting the switching intentions of mobile phone users. As companies try to satisfy the consumers with their valuable offerings, the favorable perception about the company and its offerings are equally important too. These factors can help the marketers to induce switching barriers and hence ultimately making more from them.\u003c\/p\u003e\u003cdiv class=\"aw-variant-hidden-subtitle-div\" id=\"aw-variant-subtitle-9786202303651\"\u003e\u003ch3\u003eA Special Reference to Mobile Phone Users\u003c\/h3\u003e\u003c\/div\u003e","brand":"Autorenwelt Shop","offers":[{"title":"Softcover - 9786202303651","offer_id":40271960178781,"sku":"9786202303651","price":87.9,"currency_code":"EUR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0940\/0622\/files\/d888bb7d-c55f-4552-bf13-d01097f5cb8c.png?v=1758347531","url":"https:\/\/shop.autorenwelt.de\/en\/products\/predictive-brand-switching-behaviour-von-binit-patel","provider":"Autorenwelt Shop","version":"1.0","type":"link"}