{"product_id":"perceptual-simulation-attention-and-memory-of-visual-objects-von-francesco-bettinali","title":"Perceptual simulation, attention and memory of visual objects","description":"\u003cp\u003ePerceptual simulation is the unconscious mental representation of an  object, elicited by the word that describes it, called \"object word\". Besides, the representation takes place in the area where the real  object typically appears. This book explores the effects that the phenomenon has on perception  and memorization of real objects. Specifically, the focus is on how \"object words\" contained in slogan  sentences interact with brand logos and how the latter can be better or  worse memorized by the consumer according to its match or mismatch  with the verbal input of the slogan. This book will show how a communication campaign adopting the  suggested slogan-brand best practice, will be more effective, ceteris  paribus, in terms of brand memorization.\u003c\/p\u003e\u003cdiv class=\"aw-variant-hidden-subtitle-div\" id=\"aw-variant-subtitle-9783844395051\"\u003e\u003ch3\u003eHow spatial cues in slogans can interact with brand memorization\u003c\/h3\u003e\u003c\/div\u003e","brand":"Autorenwelt Shop","offers":[{"title":"Softcover - 9783844395051","offer_id":39497132277853,"sku":"9783844395051","price":49.0,"currency_code":"EUR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0940\/0622\/files\/6258ce8b-0638-4849-bdac-49974c96d7fa.jpg?v=1758869200","url":"https:\/\/shop.autorenwelt.de\/en\/products\/perceptual-simulation-attention-and-memory-of-visual-objects-von-francesco-bettinali","provider":"Autorenwelt Shop","version":"1.0","type":"link"}