{"product_id":"patient-engagement-in-pharma-von-sumira-riaz","title":"Patient Engagement in Pharma","description":"\n                                \n                \u003cp\u003eTerms such as “patient engagement”, “centricity”, and “patient first” are often loosely used to describe a company vision, a joint objective in establishing an ethos which incorporates the person who matters the most, the patient.\u003c\/p\u003e\n                                \n                \u003cp\u003e\n                                         Traditionally, a psychologist is known to work in clinical settings, directly with people experiencing psychological difficulties, within a healthcare structure. This is still the premise; however, the foundational knowledge and understanding of human behaviour has driven psychologists into a new, previously unconsidered professional field: the healthcare and pharmaceutical industry. This industry is pivotal in clinical drug development, new discoveries, innovation, and the reach is endless. So, what is a psychologist doing working in this environment? This book offers insights on how to build successful patient engagement strategies based on behaviour science and the real-world experience of a psychologist working in the pharmaceutical industry.\n                    \n                    \u003cbr\u003e\n                                    \n                \u003c\/p\u003e\n                            \n            \u003cdiv class=\"aw-variant-hidden-subtitle-div\" id=\"aw-variant-subtitle-9783031563393\"\u003e\u003ch3\u003eA Psychologist Perspective\u003c\/h3\u003e\u003c\/div\u003e","brand":"Autorenwelt Shop","offers":[{"title":"Softcover - 9783031563393","offer_id":48523923063109,"sku":"9783031563393","price":48.14,"currency_code":"EUR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0940\/0622\/files\/fc8c3f33-fb96-4910-9edc-1d10fea61bcd.jpg?v=1775709143","url":"https:\/\/shop.autorenwelt.de\/en\/products\/patient-engagement-in-pharma-von-sumira-riaz","provider":"Autorenwelt Shop","version":"1.0","type":"link"}