{"product_id":"outside-the-box-von-stephen-mcpaul","title":"Outside the Box","description":"\u003cp\u003eIn a world of increasing cross-media presentation of media content, there is an increasing need for a greater understanding of how audiences perceive and use different media formats to consume the same content. This book analyzes audience preferences for the two dominant media formats - television and the Internet. Applying the Uses and Gratifications Approach to media effects, this study takes the first step toward a greater understanding of how and when the television audience watches programs. In doing so, this book effectively takes audience research and analysis into critical uncharted territory.\u003c\/p\u003e\u003cdiv class=\"aw-variant-hidden-subtitle-div\" id=\"aw-variant-subtitle-9783844322538\"\u003e\u003ch3\u003eDefining Audience Viewing Preferences in a Multi-Platform Environment\u003c\/h3\u003e\u003c\/div\u003e","brand":"Autorenwelt Shop","offers":[{"title":"Softcover - 9783844322538","offer_id":39495954530397,"sku":"9783844322538","price":59.0,"currency_code":"EUR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0940\/0622\/files\/687b7ed8-625a-4250-b538-aaa389848f90.jpg?v=1757655477","url":"https:\/\/shop.autorenwelt.de\/en\/products\/outside-the-box-von-stephen-mcpaul","provider":"Autorenwelt Shop","version":"1.0","type":"link"}