{"product_id":"opyt-raboty-na-rynke-von-ewa-katri-ahola","title":"Opyt raboty na rynke","description":"\u003cp\u003eRastet interes k prirode opyta w oblasti marketinga i potrebitel'skih issledowanij. Odnako teoreticheski slozhnoe i ämpiricheski obosnowannoe ponimanie togo, chto predstawlqet soboj opyt potrebleniq w kontexte kul'turnyh uslug, kak predstawlqetsq, wse esche otsutstwuet. V glawah i razdelah ätoj knigi razrabatywaetsq teoreticheskaq osnowa dlq analiza potrebitel'skogo opyta w kontexte kul'turnyh uslug. Krome togo, w issledowanii ämpiricheski issleduetsq, kak potrebiteli pridaüt znachenie potrebitel'skomu opytu na hudozhestwennyh wystawkah i qrmarkah. Na osnowanii dannyh byli opredeleny chetyre kul'turnye temy, posredstwom kotoryh potrebiteli pridaüt znachenie potrebitel'skomu opytu kul'turnyh uslug. Jetimi temami qwlqütsq chuwstwitel'nost', progress, telesnost' i obschnost'. Kazhdaq tema sostoit iz neskol'kih podtem, kotorye detal'no analiziruütsq. Issledowanie predpolagaet, chto potrebiteli prinimaüt uchastie w bor'be za znachenie opyta, swqzannogo s rynochnymi wstrechami, w kachestwe ästeticheskih agentow. Kniga dolzhna byt' interesna marketologam, rassmatriwaüschim razwitie serwisnyh predlozhenij.\u003c\/p\u003e\u003cdiv class=\"aw-variant-hidden-subtitle-div\" id=\"aw-variant-subtitle-9786203372038\"\u003e\u003ch3\u003eIzuchenie opyta potrebleniq na hudozhestwennyh wystawkah i qrmarkah\u003c\/h3\u003e\u003c\/div\u003e","brand":"Autorenwelt Shop","offers":[{"title":"Softcover - 9786203372038","offer_id":39468107432029,"sku":"9786203372038","price":68.0,"currency_code":"EUR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0940\/0622\/files\/4c9ad515-ed6a-4439-87c4-2fb60e8cdbfa.jpg?v=1759120217","url":"https:\/\/shop.autorenwelt.de\/en\/products\/opyt-raboty-na-rynke-von-ewa-katri-ahola","provider":"Autorenwelt Shop","version":"1.0","type":"link"}