{"product_id":"open-innovation-in-r-d-departments-von-verena-nedon","title":"Open Innovation in R\u0026D Departments","description":"Based on interviews with R\u0026amp;D managers and a survey amongst R\u0026amp;D employees, Verena Nedon shows that perceived social pressure has an immense impact on R\u0026amp;D employees working in OI-projects. Employees’ attitude (regardless of whether positive or negative) and perceived behavioral control play an important, but not dominant role. The study also implies that intrinsic motivators have a stronger effect on employees’ willingness to engage in knowledge exchange with external partners than extrinsic components. By targeting a set of relevant questions related to the human side of open innovation, the study significantly contributes to the micro-foundation of OI-research and sheds light on the hitherto neglected perspective of employees engaged in OI-projects. The findings are relevant for scholars, companies already following the OI-approach and OI-newcomers.\u003cdiv class=\"aw-variant-hidden-subtitle-div\" id=\"aw-variant-subtitle-9783658095840\"\u003e\u003ch3\u003eAn Analysis of Employees’ Intention to Exchange Knowledge in OI-Projects\u003c\/h3\u003e\u003c\/div\u003e","brand":"Autorenwelt Shop","offers":[{"title":"Softcover - 9783658095840","offer_id":40558026195037,"sku":"9783658095840","price":53.49,"currency_code":"EUR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0940\/0622\/files\/fd189aca-685f-42e0-bf00-d7da2b205fc4.jpg?v=1776318033","url":"https:\/\/shop.autorenwelt.de\/en\/products\/open-innovation-in-r-d-departments-von-verena-nedon","provider":"Autorenwelt Shop","version":"1.0","type":"link"}