{"product_id":"one-plus-one-equals-three-a-masterclass-in-creative-thinking-von-dave-trott","title":"One Plus One Equals Three","description":"\u003cp\u003e\u003c\/p\u003e\u003cp\u003e\u003cb\u003eHow do you make something out of nothing?\u003c\/b\u003e\u003cbr\u003e\u003cbr\u003eUp your game with this masterclass in creative thinking. \u003cbr\u003e\u003cbr\u003eWritten in Dave Trott's distinctive, almost Zen-like style, \u003ci\u003eOne Plus One Equals Three\u003c\/i\u003e is a collection of provocative anecdotes and thought experiments designed to light a fire under your own creative ambitions. \u003cbr\u003e\u003cbr\u003eFrom the First World War sailor who survived being sunk three times in one day to the one-time 'merchant of death' who made his name a byword for peace, and the gypsy who lost two fingers and then reinvented jazz. From boardroom to battlefield, these stories of unconventional wisdom from one of the world's true advertising greats are a rallying cry for anyone who wants to think differently, stand out and truly innovate.\u003cbr\u003e\u003cbr\u003e'Dave Trott's ideas are equally applicable to writing a novel, making a film, launching a product, managing a football team, instituting life changes and any activity you can imagine. GENIUS' \u003ci\u003eSunday Times\u003c\/i\u003e\u003c\/p\u003e\u003cdiv class=\"aw-variant-hidden-subtitle-div\" id=\"aw-variant-subtitle-9781447287056\"\u003e\u003ch3\u003eA Masterclass in Creative Thinking\u003c\/h3\u003e\u003c\/div\u003e","brand":"Libri","offers":[{"title":"Softcover - 9781447287056","offer_id":39416901959773,"sku":"9781447287056","price":14.0,"currency_code":"EUR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0940\/0622\/files\/8a529305-3a8d-4db3-bfdf-d1ba5418a32c.jpg?v=1780807005","url":"https:\/\/shop.autorenwelt.de\/en\/products\/one-plus-one-equals-three-a-masterclass-in-creative-thinking-von-dave-trott","provider":"Autorenwelt Shop","version":"1.0","type":"link"}