{"product_id":"on-the-rhetoric-of-gmos-ethos-logos-and-pathos-von-guenther-klein","title":"On the rhetoric of GMOs. Ethos, Logos and Pathos","description":"\u003cp\u003eEssay from the year 2015 in the subject Business economics - Business Management, Corporate Governance, grade: 2, Dongbei University of Finance and Economics, language: English, abstract: This essay is meant to introduce the reader to the use of rhetoric when it comes to influence a process or persuade an audience to follow the rhetor¿s idea. The example of the introduction of a GMO (genetic modified organism) is used as a vivid and real life case, where different stakeholders try to influence and give the general narrative a new spin. A rather rich bibliography offers plenty options to dig deeper and gain a better understanding of ¿Ethos¿, ¿Logos¿ and last but not least ¿Pathos¿.\u003c\/p\u003e\u003cdiv class=\"aw-variant-hidden-subtitle-div\" id=\"aw-variant-subtitle-9783668136281\"\u003e\u003ch3\u003e\u003c\/h3\u003e\u003c\/div\u003e","brand":"Libri","offers":[{"title":"Softcover - 9783668136281","offer_id":39442655084637,"sku":"9783668136281","price":17.95,"currency_code":"EUR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0940\/0622\/files\/0928ae60-1c28-4a9d-a121-e3f643b2f1de.jpg?v=1778301926","url":"https:\/\/shop.autorenwelt.de\/en\/products\/on-the-rhetoric-of-gmos-ethos-logos-and-pathos-von-guenther-klein","provider":"Autorenwelt Shop","version":"1.0","type":"link"}