{"product_id":"odewatsq-chtoby-byt-von-dzhowanna-chawes-parisotto","title":"Odewat'sq, chtoby byt'","description":"\u003cp\u003eJeta kniga osnowana na izuchenii semiologii s tochki zreniq ee sposobnosti osmyslit' potreblenie simwolicheskogo w sowremennom obschestwe. V knige rassmatriwaütsq ästeticheskie predpochteniq kak odno iz osnownyh sredstw utwerzhdeniq lichnosti w swqzi s tem, chto moda wystupaet kak wizual'nyj i simwolicheskij älement i kak proizwoditel' zhelaniq \"odewat'sq, chtoby byt'\". Jetot termin otnositsq k cennostqm wzaimodejstwiq i social'noj zhizni, w smysle oplaty raznicy w cene, wzimaemoj prestizhnymi brendami, a wizual'nost' otwechaet za sozdanie ätoj dobawlennoj stoimosti, kotoraq imeet affektiwnuü i ämocional'nuü prirodu i woznikaet blagodarq reklame. Reklama takzhe qwlqetsq predmetom issledowaniq i prisutstwuet w nem blagodarq harakteristikam i celqm ee qzyka, kotorye tak wazhny w kampaniqh brenda s cel'ü wyzwat' u potrebitelq zhelanie priobresti produkt na osnowe nabora wizual'nyh älementow, harakterizuüschih ätot brend, swqzywaq ih s simwolicheskim predstawleniem (logotipom). Takim obrazom, kniga otrazhaet zhelanie potrebitelq ne tol'ko k produktu, no i k ego znakowoj sile.\u003c\/p\u003e\u003cdiv class=\"aw-variant-hidden-subtitle-div\" id=\"aw-variant-subtitle-9786206975366\"\u003e\u003ch3\u003ePotreblenie simwolow imidzha brenda cherez wizual'nuü kommunikaciü w mode\u003c\/h3\u003e\u003c\/div\u003e","brand":"Autorenwelt Shop","offers":[{"title":"Softcover - 9786206975366","offer_id":47446419865925,"sku":"9786206975366","price":54.9,"currency_code":"EUR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0940\/0622\/files\/996b3e11-2428-4a0d-95e0-026097b94955.png?v=1731744202","url":"https:\/\/shop.autorenwelt.de\/en\/products\/odewatsq-chtoby-byt-von-dzhowanna-chawes-parisotto","provider":"Autorenwelt Shop","version":"1.0","type":"link"}