{"product_id":"no-fail-retail-von-regina-blessa","title":"No-Fail Retail","description":"\u003cp\u003eThis book presents a practical approach to ensuring your retail store's success with consumers.\u003c\/p\u003e\u003cp\u003e\u003c\/p\u003e\u003cp\u003e\u003c\/p\u003e\u003cp\u003eIt explores topics, such as merchandising and display techniques, retail promotions, consumer perception and behavior, impulse buying, store environment and operations, visual merchandising, customer care, and the promotional work force.\u003c\/p\u003e\u003cp\u003e\u003c\/p\u003e\u003cp\u003e\u003c\/p\u003e\u003cp\u003eSimple, practical, and illustrated with real photos taken in many countries, this book allows even a small store with a limited budget to stay ahead of global retailers with limitless resources.\u003c\/p\u003e\u003cp\u003e\u003c\/p\u003e\u003cp\u003e\u003c\/p\u003e\u003cp\u003eLearn how to:\u003c\/p\u003e\u003cp\u003e\u003c\/p\u003e\u003cp\u003e¿ pick the best location to locate a store;\u003c\/p\u003e\u003cp\u003e\u003c\/p\u003e\u003cp\u003e¿ make your exterior design inviting;\u003c\/p\u003e\u003cp\u003e\u003c\/p\u003e\u003cp\u003e¿ set up an ideal atmosphere for purchasing;\u003c\/p\u003e\u003cp\u003e\u003c\/p\u003e\u003cp\u003e¿ understand about gondola arrangement and planograms;\u003c\/p\u003e\u003cp\u003e\u003c\/p\u003e\u003cp\u003e¿ analyze your customers\u003c\/p\u003e\u003cp\u003e\u003c\/p\u003e\u003cp\u003e¿ conduct different types of promotions.\u003c\/p\u003e\u003cdiv class=\"aw-variant-hidden-subtitle-div\" id=\"aw-variant-subtitle-9781491756362\"\u003e\u003ch3\u003eMerchandising Techniques for Stores\u003c\/h3\u003e\u003c\/div\u003e","brand":"Autorenwelt Shop","offers":[{"title":"Hardcover - 9781491756362","offer_id":50315545116997,"sku":"9781491756362","price":35.3,"currency_code":"EUR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0940\/0622\/files\/501987ae-989f-4a16-9941-1b08f5a16ccf.jpg?v=1775621090","url":"https:\/\/shop.autorenwelt.de\/en\/products\/no-fail-retail-von-regina-blessa","provider":"Autorenwelt Shop","version":"1.0","type":"link"}