{"product_id":"no-b-s-guide-to-brand-building-by-direct-response-von-dan-s-kennedy","title":"No B.S. Guide to Brand-Building by Direct Response","description":"\u003cp\u003e\u003c\/p\u003e\u003cdiv\u003e\n\u003cb\u003eBUILD YOUR BRAND TRIBE. DON'T BUY IT.\u003c\/b\u003e\u003cbr\u003e\u003cbr\u003eMillionaire maker Dan S. Kennedy, joined by successful franchisor Forrest Walden and brand strategist Jim Cavale, debunk the branding lies and myths shared by small business owners and entrepreneurs and deliver a heavy dose of reality—\u003cb\u003eYOUR BRAND SHOULD BE A HAPPY, \u003ci\u003eFREE\u003c\/i\u003e BY-PRODUCT OF DIRECT MARKETING—\u003ci\u003eNOT PURCHASED OUTRIGHT\u003c\/i\u003e.\u003c\/b\u003e\u003cbr\u003e\u003cbr\u003eKennedy and his co-authors don’t offer a strategy for creating a company logo, writing a slogan or issuing a press release. You won’t learn how to follow in the footsteps of big brand advertisers (and thus, brand-build your business into bankruptcy). This book isn’t about buying brand power. It’s about getting a highly valuable brand—FREE. Led by Kennedy and contributors, learn the principles behind power-house brands that didn’t pour oceans of money into the branding of their business. Then, master these truths for yourself, put them into practice, and gain your own brand tribe— customers who believe in, promote and buy your brand.\u003cbr\u003e\u003cbr\u003eLearn how to:\u003cbr\u003e\u003cbr\u003e• \u003cb\u003eSell to customers to build the brand\u003c\/b\u003e (DON’T build the brand to sell to customers)\u003cbr\u003e• Direct the relationships between \u003cb\u003eFront-End ROI, Back-End ROI and your brand\u003c\/b\u003e\u003cbr\u003e• Acquire and leverage the \u003cb\u003ehands-down best lead generation tool: Referrals\u003c\/b\u003e\u003cbr\u003e• \u003cb\u003eAvoid giant audiences\u003c\/b\u003e and determine who the right audiences are (hint: those ready to do business with you)\u003cbr\u003e• Merge, integrate and \u003cb\u003ecross-breed direct response with a brand message\u003c\/b\u003e\u003cbr\u003e• Make your brand about a movement—\u003cb\u003e\u003ci\u003eStop marketing\u003c\/i\u003e\u003c\/b\u003e to customers and start \u003cb\u003e\u003ci\u003einvolving them\u003c\/i\u003e\u003c\/b\u003e\u003cbr\u003e\u003cbr\u003eDiscover the principles behind powerhouse brands that didn't pour oceans of money into the branding of their business. Then, master these truths for yourself, put them into practice, and gain your own brand tribe–customers who believe in, promote, and buy your brand.\u003cbr\u003e\n\u003c\/div\u003e\u003cdiv class=\"aw-variant-hidden-subtitle-div\" id=\"aw-variant-subtitle-9781599185330\"\u003e\u003ch3\u003eThe Ultimate No Holds Barred Plan to Creating and Profiting from a Powerful Brand Without Buying It\u003c\/h3\u003e\u003c\/div\u003e","brand":"Autorenwelt Shop","offers":[{"title":"Softcover - 9781599185330","offer_id":58219133337925,"sku":"9781599185330","price":15.5,"currency_code":"EUR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0940\/0622\/files\/b1832f2f-338d-4894-bd13-c051a150e826.jpg?v=1780978753","url":"https:\/\/shop.autorenwelt.de\/en\/products\/no-b-s-guide-to-brand-building-by-direct-response-von-dan-s-kennedy","provider":"Autorenwelt Shop","version":"1.0","type":"link"}