{"product_id":"new-service-development-von-fausto-garcia","title":"New Service Development","description":"\u003cp\u003eThe study covers two main issues: the role of  Innovation within Service Firms  and the topic of firms delivering experiential  content as a major part of their offer. The focus  was  centred on the study of New Service Development  (NSD)  processes with an Operations Management perspective.  Empirical information about the use of NSD in  service  firms was collected, so as to understand whether and  how standard methodologies for NSD are applied in  firms where innovation is a strategic priority. For  solving the problems presented by environmental  challenges and heterogeneity - that distinguish the  service sector- the focus was placed just on a  particular type of service firms: Experience Based  Services, that aim to deliver services with high  experience content as a central part of their  outcome. The objective was to better understand how  to help these firms to innovate in order to follow  the trends of the so called Experience Economy. Two  sectors have been selected to achieve the research  objectives: the Theme Park Destination Industry and  Commercial Centers. The last stage of the study aims  to outline a comprehensive model for service  innovation decisions.\u003c\/p\u003e\u003cdiv class=\"aw-variant-hidden-subtitle-div\" id=\"aw-variant-subtitle-9783843361248\"\u003e\u003ch3\u003eCreating A Framework For The Management Of Innovation In Experience Based Firms\u003c\/h3\u003e\u003c\/div\u003e","brand":"Autorenwelt Shop","offers":[{"title":"Softcover - 9783843361248","offer_id":39497163538525,"sku":"9783843361248","price":79.0,"currency_code":"EUR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0940\/0622\/files\/2a660f08-d412-4010-90c0-4510fff305e7.jpg?v=1776056423","url":"https:\/\/shop.autorenwelt.de\/en\/products\/new-service-development-von-fausto-garcia","provider":"Autorenwelt Shop","version":"1.0","type":"link"}