{"product_id":"new-perspective-and-insights-on-business-model-innovation-using-systems-thinking-and-action-case-studies-von-bastian-halecker","title":"New Perspective and Insights on Business Model Innovation using Systems Thinking and Action Case Studies","description":"\u003cp\u003eIn the 20th century, the dominance of firms in a market was based mainly on scale and large resources (George \u0026amp; Bock 2011). In contrast, firm success in the 21st century is influenced less by arguments about economies of scale in production and distribution (McQuivey 2013; Jin Zhang et al. 2015). It has become more important to explore novel ways of engaging customers and getting them to pay (Baden-Fuller \u0026amp; Mangematin 2015). This is the age of the customer, and customers alone dominate the purpose of business (e.g., Morris et al. 2005; Johnson et al. 2008).\u003c\/p\u003e\u003cdiv class=\"aw-variant-hidden-subtitle-div\" id=\"aw-variant-subtitle-9783736992887\"\u003e\u003ch3\u003e\u003c\/h3\u003e\u003c\/div\u003e","brand":"Autorenwelt Shop","offers":[{"title":"Softcover - 9783736992887","offer_id":40604470214749,"sku":"9783736992887","price":24.9,"currency_code":"EUR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0940\/0622\/files\/10aff60b-84f5-47ba-8b36-eda56bade5d6.jpg?v=1780378315","url":"https:\/\/shop.autorenwelt.de\/en\/products\/new-perspective-and-insights-on-business-model-innovation-using-systems-thinking-and-action-case-studies-von-bastian-halecker","provider":"Autorenwelt Shop","version":"1.0","type":"link"}