{"product_id":"neuromarketing-in-business-von-undefined","title":"Neuromarketing in Business","description":"\n                                This book shows how neuromarketing works in practice. It describes how companies can use the methods and insights of neuroscience to make better decisions themselves. It brings together real-world use cases in the area of applied neuroscience, collected from the globally leading consumer neuroscience companies and their clients. The use cases come from a variety of business areas, from advertising research to store design, from finding the right name for a brand to designing a compelling website. The book reveals how clients engage in neuromarketing; the business problems they can encounter, and have encountered, solving with this new approach; and the values they generate.\n                \n                \u003cbr\u003e\n                            \n            \u003cdiv class=\"aw-variant-hidden-subtitle-div\" id=\"aw-variant-subtitle-9783658351878\"\u003e\u003ch3\u003eIdentifying Implicit Purchase Drivers and Leveraging them for Sales\u003c\/h3\u003e\u003c\/div\u003e\u003cdiv class=\"aw-variant-hidden-subtitle-div\" id=\"aw-variant-subtitle-9783658351847\"\u003e\u003ch3\u003eIdentifying Implicit Purchase Drivers and Leveraging them for Sales\u003c\/h3\u003e\u003c\/div\u003e","brand":"Autorenwelt Shop","offers":[{"title":"Softcover - 9783658351878","offer_id":40862009819229,"sku":"9783658351878","price":60.98,"currency_code":"EUR","in_stock":true},{"title":"Hardcover - 9783658351847","offer_id":39735261331549,"sku":"9783658351847","price":85.59,"currency_code":"EUR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0940\/0622\/files\/9c464ea1-4171-467c-85a9-3d906f7ab7c2.jpg?v=1775540944","url":"https:\/\/shop.autorenwelt.de\/en\/products\/neuromarketing-in-business-von-undefined","provider":"Autorenwelt Shop","version":"1.0","type":"link"}