{"product_id":"navigating-asean-von-rudolf-tjandra-und-amalia-e-maulana","title":"Navigating ASEAN","description":"\n                                \n                \u003cp\u003eThis book offers a unique fusion of cultural intelligence and practical strategy for navigating Indonesia’s fast-evolving consumer goods sector. Rooted in the scholar-practitioner ethos, it draws on field-tested frameworks and decades of hands-on experience to decode the complexities of doing business in one of Southeast Asia’s most dynamic markets.\u003c\/p\u003e\n                                \n                \n                \u003cp\u003eCentral to this exploration is the use of ethnographic marketing research — a powerful tool that reveals nuanced consumer behaviours across Indonesia’s richly diverse cultural landscape. By examining real-world case studies and emergent market trends, the authors provide a roadmap for aligning leadership, strategy, and local insights.\u003c\/p\u003e\n                                \n                \n                \u003cp\u003eReaders will gain valuable knowledge on how to apply concepts such as emergent planning and complex adaptive systems within a culturally embedded business context. These innovative perspectives bridge theory and practice, equipping executives, entrepreneurs, and marketers with actionable strategies to thrive amid volatility, cultural diversity, and rapid economic transformation.\u003c\/p\u003e\n                            \n            \u003cdiv class=\"aw-variant-hidden-subtitle-div\" id=\"aw-variant-subtitle-9789819697007\"\u003e\u003ch3\u003eProven Strategies for Consumer Goods from Scholar-Practitioners\u003c\/h3\u003e\u003c\/div\u003e","brand":"Autorenwelt Shop","offers":[{"title":"Hardcover - 9789819697007","offer_id":56006133121349,"sku":"9789819697007","price":40.65,"currency_code":"EUR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0940\/0622\/files\/e4064ef5-0336-4669-b38e-cd733d1f0a10.jpg?v=1774937900","url":"https:\/\/shop.autorenwelt.de\/en\/products\/navigating-asean-von-rudolf-tjandra-und-amalia-e-maulana","provider":"Autorenwelt Shop","version":"1.0","type":"link"}