{"product_id":"multichannel-marketing-von-bernd-w-wirtz","title":"Multichannel Marketing","description":"\n                                \n                \u003cp\u003eIncreasing customer demands and innovations in digital sales require targeted management and flexible organisation of multiple sales channels. Multi-channel marketing can be used to achieve outstanding competitive advantages. This book provides a comprehensive and systematic overview of the fundamentals and management of multi-channel marketing. The book understands multi-channel marketing as an integrative marketing system with special consideration of digital technologies.\u003c\/p\u003e\n                                \n                \n                \u003cp\u003e\n                                        \n                    \u003cem\u003e“Multi-Channel-Marketing is with increasing frequency a key success factor for companies in competition for customers. Bernd Wirtz’ textbook provides a clearly patterned, incorporated and theoretically funded overview for this purpose. The author excellently succeeded in illustrating in a descriptive way the considerable complexity and breadth of applicability and contemporaneously establishing a high practical relevance.”\u003c\/em\u003e\n                                    \n                \u003c\/p\u003e\n                                \n                \n                \u003cp\u003e\n                                        \n                    \u003cem\u003e\n                                                \n                        \u003cstrong\u003eDr. Rainer Hillebrand, Member of the Supervisory Board Otto Group (2019-), Member of the \u003c\/strong\u003e\n                                            \n                    \u003c\/em\u003e\n                                        Executive Board \n                    \n                    \u003cem\u003eof the Otto Group for Strategy, E-Commerce, Business Intelligence (1999-2019)\u003c\/em\u003e\n                                    \n                \u003c\/p\u003e\n                                \n                \n                \u003cp\u003e\n                                        \n                    \u003cem\u003e“Wirtz examines the whole path down from theoretical basic knowledge of Multi-Channel-Marketing right up to the practical realization. This book is a needed approach which is at the same time a reference book for specific issues. The Wirtz’ is essential for everyone who is concerned with this highly topical subject in his studies or in practice already.”\u003c\/em\u003e\n                                    \n                \u003c\/p\u003e\n                                \n                \n                \u003cp\u003e\n                                        \n                    \u003cstrong\u003eDr. Arno Mahlert,\u003c\/strong\u003e\n                                         \n                    \n                    \u003cem\u003eChief Executive Officer Tchibo Holding AG (2004-2009), Member of the Board of Directors Peek\u0026amp;Cloppenburg KG and maxingvest AG\u003c\/em\u003e\n                                    \n                \u003c\/p\u003e\n                            \n            \u003cdiv class=\"aw-variant-hidden-subtitle-div\" id=\"aw-variant-subtitle-9783658446741\"\u003e\u003ch3\u003eStrategy – Design – Digital Technology\u003c\/h3\u003e\u003c\/div\u003e\u003cdiv class=\"aw-variant-hidden-subtitle-div\" id=\"aw-variant-subtitle-9783658446772\"\u003e\u003ch3\u003eStrategy – Design – Digital Technology\u003c\/h3\u003e\u003c\/div\u003e","brand":"Autorenwelt Shop","offers":[{"title":"Hardcover - 9783658446741","offer_id":50200514494789,"sku":"9783658446741","price":128.39,"currency_code":"EUR","in_stock":true},{"title":"Softcover - 9783658446772","offer_id":57691507917125,"sku":"9783658446772","price":106.99,"currency_code":"EUR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0940\/0622\/files\/aea4e4f3-4059-43f2-9fa4-424d0a24e57d.jpg?v=1776920920","url":"https:\/\/shop.autorenwelt.de\/en\/products\/multichannel-marketing-von-bernd-w-wirtz","provider":"Autorenwelt Shop","version":"1.0","type":"link"}