{"product_id":"metaphor-and-gender-in-business-media-discourse-a-critical-cognitive-study-von-v-koller","title":"Metaphor and Gender in Business Media Discourse","description":"This new study reconciles cognitive metaphor theory with Critical Discourse Analysis to offer a fresh approach to the study of metaphor. In applying this framework to a substantial corpus of texts from business magazines, the author shows how metaphors of war, sports and evolutionary struggle are used to construct business as a masculinized social domain. In view of the subtle but pervasive socio-cognitive impact of these metaphors, the study raises the question of possible alternatives and the scope for change in business media discourse.\u003cdiv class=\"aw-variant-hidden-subtitle-div\" id=\"aw-variant-subtitle-9780230217072\"\u003e\u003ch3\u003eA Critical Cognitive Study\u003c\/h3\u003e\u003c\/div\u003e","brand":"Libri","offers":[{"title":"Softcover - 9780230217072","offer_id":39414334521437,"sku":"9780230217072","price":106.99,"currency_code":"EUR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0940\/0622\/files\/22c9f807-5dc4-4cbd-b595-ed6226ff60b6.jpg?v=1775621092","url":"https:\/\/shop.autorenwelt.de\/en\/products\/metaphor-and-gender-in-business-media-discourse-a-critical-cognitive-study-von-v-koller","provider":"Autorenwelt Shop","version":"1.0","type":"link"}