{"product_id":"marketingowye-strategii-s-oplatoj-za-klik-von-rawnit-singh-bhandari","title":"Marketingowye strategii s oplatoj za klik","description":"\u003cp\u003eV ätoj knige rassmatriwaetsq mnozhestwo woprosow, kasaüschihsq koncepcii Pay Per Click (PPC), kotoraq chasto ispol'zuetsq kompaniqmi w razlichnyh otraslqh. V knige ob#qsnqütsq razlichiq mezhdu takimi ponqtiqmi, kak marketing w rezul'tatah brauzera i w kontextnom razmeschenii, Pay Per Call i Pay Per Action i mnogimi drugimi. Ne tol'ko äto, dannyj razdel naprawlen na podrobnuü razrabotku takih ponqtij, kak walowaq pribyl', analiz bezubytochnosti, zatraty na prodazhu, zatraty na dejstwie po otnosheniü k PPC. On takzhe predostawlqet informaciü kompanii, zhelaüschej prinqt' i realizowat' kampaniü PPC, o znachenii sootwetstwuüschego web-sajta s \"celewymi stranicami\" i \"konwersiej sajta\". Razlichnye swqzannye \"klüchewye slowa\" takzhe byli wsestoronne dokumentirowany. Cel' ätogo segmenta - dat' firmam wozmozhnost' poluchit' chetkoe predstawlenie o koncepciqh PPC, prezhde chem wstupat' w process napolowinu podgotowlennymi, chto mozhet priwesti skoree k razocharowaniü, chem k uspehu. Takim obrazom, w osnownom, äto zakladywaet osnowu dlq horosho splanirowannoj i horosho razrabotannoj kampanii PPC.\u003c\/p\u003e\u003cdiv class=\"aw-variant-hidden-subtitle-div\" id=\"aw-variant-subtitle-9786205377598\"\u003e\u003ch3\u003eObzor ämpiricheskih dannyh\u003c\/h3\u003e\u003c\/div\u003e","brand":"Autorenwelt Shop","offers":[{"title":"Softcover - 9786205377598","offer_id":40736587546717,"sku":"9786205377598","price":19.8,"currency_code":"EUR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0940\/0622\/files\/230d406d-13ac-44be-9e83-60e2e6a9250a.jpg?v=1759208139","url":"https:\/\/shop.autorenwelt.de\/en\/products\/marketingowye-strategii-s-oplatoj-za-klik-von-rawnit-singh-bhandari","provider":"Autorenwelt Shop","version":"1.0","type":"link"}