{"product_id":"marketing-territorii-von-konstantin-hartanowich","title":"Marketing territorii","description":"\u003cp\u003ePriwedeno osnownoe soderzhanie ponqtij: «kibernetika», «menedzhment», «marketing», «territoriq», «marketing territorii», «brending territorii», «social'no-äkonomicheskaq sistema (organizaciq)», «region». Pokazany osnownye harakteristiki marketinga kak teorii i praktiki uprawleniq social'no-territorial'nymi otnosheniqmi w uslowiqh sowremennogo sostoqniq rynochnoj äkonomiki, kak koncepcii uprawleniq (menedzhmenta w shirokom ponimanii), orientirowannogo na wneshnüü sredu. Predstawleny ob#ektiwnye istoricheskie uslowiq wydeleniq specializirowannogo naprawleniq (marketinga territorii) w obschem teoreticheskom i prakticheskom marketinge. Dana klassifikaciq kategorij, funkcij, metodow, sub#ektow marketingowogo uprawleniq territorial'noj äkonomicheskoj sistemoj. Podcherknuta wazhnost' marketinga territorij w funkcionirowanii rynochnyh social'no-äkonomicheskih sistem.\u003c\/p\u003e\u003cdiv class=\"aw-variant-hidden-subtitle-div\" id=\"aw-variant-subtitle-9783659596612\"\u003e\u003ch3\u003e\u003c\/h3\u003e\u003c\/div\u003e","brand":"Libri","offers":[{"title":"Softcover - 9783659596612","offer_id":39449735069789,"sku":"9783659596612","price":17.9,"currency_code":"EUR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0940\/0622\/files\/cfabf9a6-d2fd-463a-a23f-4f9dd6b0a3a3.jpg?v=1757565538","url":"https:\/\/shop.autorenwelt.de\/en\/products\/marketing-territorii-von-konstantin-hartanowich","provider":"Autorenwelt Shop","version":"1.0","type":"link"}