{"product_id":"marketing-strategy-von-faustino-taderera","title":"Marketing Strategy","description":"\u003cp\u003eFaustino Taderera, the celebrity and towering  figure, is the finest International Business brains  ever produced in Zimbabwe and Africa and the most  published business icon and guru nicknamed, \"The Tom  Peters of Zimbabwe, Africa and the Middle East.\" His  students call him, \"The Rumbler and the  Caterpillar,\" mainly for his passion, depth and  incisive research in these areas. This book, his  17th book, covers, among others, topics:- marketing  plans; strategies for the 4 Ps; sales management;  sustainable competitive advantage; core  competencies; buyer and consumer behaviour; product,  corporate and national branding; mergers and  acquisitions; globalization strategies for firms and  nations; tendering; Ansoff Product-Growth Matrix;  the BCG Matrix, Porter¿s generic strategies;  Faustino Taderera is now one of the world¿s most  eminent and distinguished researchers in  International Business \u0026amp; Marketing and part of the  elite renowned Global Think Tank whose opinion  matters internationally and consults for  transnational supranational organizations like UN,  EU and leading world governments. He is a much  sought after global academic and professional BRAND.\u003c\/p\u003e\u003cdiv class=\"aw-variant-hidden-subtitle-div\" id=\"aw-variant-subtitle-9783838368337\"\u003e\u003ch3\u003eCompetitiveness, Branding, Positioning\u003c\/h3\u003e\u003c\/div\u003e","brand":"Autorenwelt Shop","offers":[{"title":"Softcover - 9783838368337","offer_id":39469251526749,"sku":"9783838368337","price":79.0,"currency_code":"EUR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0940\/0622\/files\/88467de1-5590-4425-bf8f-07ff0c7d6bd0.jpg?v=1775713707","url":"https:\/\/shop.autorenwelt.de\/en\/products\/marketing-strategy-von-faustino-taderera","provider":"Autorenwelt Shop","version":"1.0","type":"link"}